So Jamie is the dream come true of inspirer and creator Jamie Faber.

After opening her own clothes shop in Zaandam and working behind the scenes of talent show Popstars as a stylist, Jamie decided it was time for a real challenge.
One to fully explore her creativity and feed her entrepreneurial spirit.
After two years of hard work and thorough research, So Jamie’s first collection was launched in 2013.

It’s Jamie’s mission to create high end fashion quality products at an affordable price.
She travels a lot and her designs are inspired by fashion on the streets of the world.
Just as Jamie’s personal style, the collection therefore shows a lot of variety.
All our sneakers, pumps and booties are designed with an eye for detail.
To deliver top quality, Jamie personally set out to find the best manufacturers in Europe.

High quality materials acquired in Italy are transformed into unique So Jamie designs in factories in Spain and Portugal.

, So Jamie supplies a large number of selling points in The Netherlands, Belgium, The U.K., Germany and Cyprus. Jamie’s personal contact and involvement with the product, customers and collaborators remain a key factor. Maintaining an emotional connection to everything and everyone in the process is important both to herself and her business.

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