Florèz was founded in Amsterdam in 2016. Its founders, Floris and Angéla, had dreamed of starting their own clothing label and decided to take action. Their fashion-minded way of life propelled them forward and they teamed up with Floris’s uncle Cengiz.
Cengiz has over 40 years of experience in the fashion industry in Istanbul and Amsterdam. He brings much fashion know-how to the table and has his own factory where he produces for a number of top European labels.
His Turkish background was the inspiration to create the Florèz ‘tulip’ logo. It represents the gift of tulip bulbs and seeds that a Turkish sultan once gave to the Dutch King. The Dutch took this small present and turned it into a thriving tulip industry and an eventual ‘Tulip mania.’
Our family bond has been key for us during our entrepreneurial journey. Collaboration between family members creates trust. A loving family bond stimulates creativity. It also brings peace and ignites passion. These feelings are what gave rise to Florèz.